Information on the company
|
|
Activity area
|
|
|
Since how long has your company been in operation?
|
years
|
|
Number of employees
|
|
|
Total sales
|
|
Marketing / sales
|
|
Do your customers easily understand the value proposition of your products / services?
|
|
|
Do you have a clear idea of your most profitable customers and target segments? |
|
|
Does your target audience often negotiate the price of the product or service you offer?
|
|
|
How many active customers do you currently have? |
|
|
What is your percentage of repeat business and repeat customers?
|
|
|
Can you measure the performance of your marketing / sales strategies (each $ invested for every $ of sales generated)? |
|
|
Can you measure customer satisfaction (other than purchase volume)?
|
|
Finance
|
|
Does your business generate profits (your salary included)?
|
|
|
Are you able to pay a salary that meets your current expectations? |
|
|
Are you able to calculate the profitability of each of your products and services?
|
|
|
Does your business generate enough profit so you can re-invest in your structure? |
|
|
Do your financial statements show a history that allows you to get financing (banking) for your growth projects?
|
|
|
Do you use tools to measure your financial performance? |
|
Production
|
|
Can you measure the performance (productivity) of your production? |
|
|
Can you produce more and better in the event of a sustained increase in your sales?
|
|
|
To finance your growth, can you optimize your structure and improve your profit margin? |
|
|
Can your company structure respond to sudden sales growth?
|
|
Human Resources
|
|
Can you delegate some of your operational functions to employees? |
|
|
Are you the unique holder of the know-how of the company?
|
|
|
Are the tasks and responsibilities of all employees written and communicated? |
|
|
Can you measure the performance of your teams?
|
|
|
Do you have a performance appraisal process for your employees? |
|
|
Do you have a performance reward / bonus process for your employees?
|
|
|
